Flowster vs Glitter AI
Compare Flowster and Glitter AI features, pricing, and use cases to find the best SOP tool for your documentation needs.
The Bottom Line
Flowster is a workflow management platform built around documenting and tracking Standard Operating Procedures (SOPs). It tends to work best for digital marketing agencies, e-commerce businesses, and teams running recurring workflows. The template marketplace and drag-and-drop editor make it possible to build process documentation and hand off workflows to different team members.
Glitter AI takes a different path. It combines AI-powered automation with screen recording to create both video and written documentation simultaneously. Instead of building SOPs step-by-step manually, you record your screen once. From there, Glitter's AI puts together polished guides with screenshots, annotations, and step-by-step instructions, typically ready to publish within minutes.
What's the actual difference here? Flowster is a manual SOP builder with workflow tracking baked in. Glitter AI is an AI-powered documentation generator that converts recordings into publish-ready content. For teams spending hours documenting processes by hand, Glitter AI is about 11x faster and produces more complete output.
Platform Overview
Both platforms help you document processes, but they take fundamentally different approaches.
Glitter AI gives you publish-ready SOPs almost immediately.
Record your screen and walk through the process out loud. Glitter's AI handles everything else. It grabs screenshots automatically, writes step-by-step instructions with annotations, and produces a synchronized video. One recording gets you both video and written documentation.
This approach works particularly well for teams that need training materials quickly without cutting corners on quality. The AI writes your instructions, adds visual callouts, and takes care of formatting. What you end up with is documentation that takes 11x less time to create and is easier for people to actually follow.
Glitter tends to be a good fit for SaaS companies, onboarding teams, customer success folks, and honestly anyone producing documentation at scale. Whether you're documenting internal processes, putting together customer tutorials, or building out a knowledge base, it removes a lot of the grunt work.
Flowster centers on workflow management and SOP execution.
The platform is designed around creating templates for recurring processes. Weekly reports, client onboarding checklists, quarterly reviews, that kind of thing. With Flowster's drag-and-drop editor, you build SOPs step-by-step, adding images, videos, and instructions manually.
A strong point for Flowster is its template marketplace, which has a solid library of pre-made templates geared toward digital marketing. There's also a Chrome extension called Flowster Capture that takes screenshots as you click through a process, which speeds things up compared to doing screenshots manually.
That said, Flowster does ask more of you than AI-powered alternatives. You're still writing instructions, editing screenshots, and organizing content yourself. It's a reasonable choice for teams that need workflow tracking and recurring task automation, but probably not the most efficient option if speed and AI-driven content generation are your main priorities.
At a Glance
Quick comparison of the key differences.
Core Features
See how Glitter AI and Flowster compare on core features.How does documentation creation work?
What output formats do you get?
How much time does it take to create an SOP?
Can you record desktop apps or just browser?
Is there AI-powered content generation?
Can you blur sensitive information?
Workflow & Collaboration
How do teams use these tools together?How does workflow management work?
What integrations are available?
Can multiple team members collaborate?
Is there a template library?
Platform & Usability
How easy is each tool to use and access?What platforms are supported?
How steep is the learning curve?
Can you edit documentation after creation?
Is there version control?
Pricing & Plans
See how pricing plans stack up.
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Glitter AI – Pricing Takeaways:
- True free plan with 10 guides forever, no credit card required
- Lower Pro price at $20/mo compared to Flowster's $28/mo
- Better value for solo creators and small teams
- Team plan covers 5 users for $75/mo vs Flowster's $129/mo for the same team size
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Flowster – Pricing Takeaways:
- No free plan, just a 7-day trial with a strict no-refund policy
- Higher starting price at $28/mo for only 2 users and 20 templates
- Big jump to Growth plan ($129/mo) if you need conditional logic
- Unlimited free guest accounts on all tiers for VAs and temporary staff
What Users Are Saying
Flowster Pros
Users tend to praise Flowster for its ease of use once they're past the initial learning curve. The template marketplace comes up frequently as a big advantage, especially for digital marketing agencies and Amazon sellers who can essentially "buy" a process instead of building it from scratch. The Flowster Capture extension gets called "by far the fastest tool" by users who document 50-100 steps quickly.
The team collaboration features get good feedback too. People like being able to assign workflows and track completion. The activity tracking showing "who did what and when" helps with accountability. The responsive support team gets frequent praise for quick response times and genuinely helpful assistance.
Flowster Cons
The biggest gripes center around pricing transparency and cost at scale. Users say it's "a little pricey if you add on additional users," and the jump from Startup ($28/mo) to Growth ($129/mo) frustrates small teams that need conditional logic. One reviewer pointed out that a team of just 3 users is forced into the 5-user Growth tier, effectively paying a 66% premium per user.
The strict no-refund policy on subscriptions is a real friction point, especially for users who forget to cancel before renewal. You have to cancel at least one business day before renewal to avoid charges.
The learning curve comes up often. As one G2 reviewer put it:
"There is definitely a learning curve so it was a challenge to get all team members to fully get on board with it." — G2 Review
The template editing system frustrates users who accidentally modify templates without an easy way to recover:
"It's too easy to edit a template without meaning to and no way to get the templates back without contacting support." — G2 Review
Document management also gets tricky at scale:
"It quickly became hard to keep track of all these documents, especially when updating or tweaking your processes." — Capterra Review
The mobile experience is web-only with no native app, which limits what you can do in the field. The limited native integrations mean you're relying on Zapier for most connections, adding extra cost and setup. For regulated industries, the lack of SOC 2 or HIPAA compliance documentation is a notable gap compared to competitors like Process Street.
Glitter AI Pros
Users love that Glitter is "insanely fast" for creating documentation. What used to take hours now takes minutes. The AI-generated written instructions are consistently praised as accurate and well-formatted, usually needing only minor editing.
The dual output of video and written documentation stands out. Users appreciate getting both formats from a single recording. The desktop app works smoothly for documenting any application, not just browsers.
The blur tool and privacy features come up a lot from enterprise users who need to protect sensitive data in screenshots. And the no-credit-card free plan with 10 guides lets teams test things out without any risk.
Glitter AI Cons
Users sometimes mention the lack of built-in workflow management. Glitter creates great documentation but doesn't track who's doing what. Teams using Glitter typically pair it with their existing project management tools.
The absence of a template library means you're creating custom content every time. That's both a strength (total customization) and a weakness (no shortcuts for common processes).
Some users wish for deeper native integrations with additional tools beyond the current Notion, Confluence, Zendesk, and WordPress integrations.
So... which one should you choose?
Both tools are good. But they're built for different people.Choose Glitter AI if you...
Choose Glitter AI if you need fast, AI-powered documentation creation. If you're spending hours manually writing SOPs and formatting guides, Glitter is about 11x faster. It works well for SaaS companies, customer success teams, training departments, and anyone creating a lot of documentation. The AI does the heavy lifting while you just record your screen and talk through the process. You get both video and written documentation, ready to publish in minutes. Best for: teams that prioritize documentation quality and speed over workflow tracking.
Don't choose Glitter AI if you...
Don't choose Glitter AI if you need built-in workflow automation and task tracking. Glitter creates great documentation, but it won't assign tasks to team members or track recurring workflows. If you need a tool that manages who does what and when, look for something with more workflow features. Also skip Glitter if you rely heavily on templates. Glitter generates custom content from your recordings rather than offering pre-built templates.
Choose Flowster if you...
Choose Flowster if you need workflow management and recurring task automation. If your business runs on repeatable processes that need to happen on a schedule (weekly reports, quarterly reviews, client onboarding), Flowster's workflow engine handles that well. The template library is genuinely useful if you're in digital marketing or e-commerce. And if you need to track team member progress on assigned tasks, Flowster's built-in tracking beats documentation-only tools. Best for: digital marketing agencies and e-commerce businesses with recurring workflows.
Don't choose Flowster if you...
Don't choose Flowster if you want AI to do the heavy lifting. Flowster requires manual writing, editing, and organization, even with the Capture extension. If you need fast documentation creation, Flowster's manual approach will feel slow. Also avoid Flowster if you work outside the browser. The Capture extension is Chrome-only, which limits what you can do with desktop applications. Be aware of the strict no-refund policy and the risk of accidentally overwriting templates without easy recovery. If you're in a regulated industry, the lack of visible SOC 2 or HIPAA compliance documentation is worth noting.
Real customer reviews
Genuine feedback from real customers ❤️
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
Frequently Asked Questions
What is Glitter AI and how does it work?
Glitter AI helps you create step-by-step guides, SOPs, and documentation effortlessly. Simply record yourself carrying out a process and Glitter AI will automatically transform it into a step-by-step guide complete with screenshots and text based on what you said while recording.
Glitter provides apps for both desktop and browser to capture your screen and microphone, or you can upload an existing video of anything – even of a real-life process like assembling a product or operating a machine.
Glitter AI automatically captures screenshots and uses AI to transform your spoken explanation into a professional written guide. What normally takes hours or days now takes just a few minutes!
Can I upload existing videos to create guides?
Yes! Our new video-to-guide feature lets you convert ANY video into a step-by-step guide - including:
- Zoom and Microsoft Teams recordings
- Screen recordings from any source
- Live footage (not just software!)
- Mobile screen recordings
Just upload your video and our AI intelligently identifies each step and creates professional documentation automatically.
Do you have a desktop app and browser extension?
Yes to both! And they're included in the free plan:
• Desktop App (Mac/Windows) - Capture ANY application on your computer (Excel, Photoshop, SAP, etc.)
• Chrome Extension - Perfect for web-based processes and SaaS tools or any website.
Works with Chrome, Edge, Arc, Brave, and other Chromium browsers.
Does Glitter AI support mobile?
Yes! Through our video-to-guide feature:
- Record your mobile screen (iOS or Android)
- Upload the recording to Glitter AI
- Our AI converts it into step-by-step documentation
Perfect for mobile app tutorials and processes!
What languages does Glitter AI support?
Glitter AI supports 99 languages:
- Create guides in any language - Speak in your native language while recording
- Output in any language - Guides can be written in virtually any language
- Auto-translation - Record in one language and automatically translate to another
The complete list of languages: English, Spanish, Mandarin Chinese, Hindi, Arabic, Bengali, Portuguese, Russian, Japanese, Marathi, Telugu, Punjabi, Turkish, Korean, Malay, French, German, Vietnamese, Tamil, Cantonese, Urdu, Javanese, Italian, Gujarati, Hausa, Persian, Polish, Kannada, Indonesian, Pashto, Malayalam, Odia, Burmese, Uzbek, Sindhi, Ukrainian, Kurdish, Nepali, Filipino, Fulah, Romanian, Amharic, Igbo, Azerbaijani, Dutch, Cebuano, Somali, Thai, Khmer, Swahili, Assamese, Lingala, Greek, Hungarian, Kazakh, Chichewa, Shona, Czech, Swedish, Hebrew, Catalan, Serbian, Xhosa, Belarusian, Bulgarian, Tajik, Afrikaans, Armenian, Ganda, Danish, Mongolian, Croatian, Northern Sotho, Finnish, Norwegian, Slovak, Luo, Wolof, Kyrgyz, Umbundu, Georgian, Lao, Lithuanian, Bosnian, Slovenian, Galician, Macedonian, Occitan, Latvian, Irish, Estonian, Welsh, Maltese, Kabuverdianu, Luxembourgish, Icelandic, Asturian, Māori and Zulu.
How can I share or export my guides?
You have complete control over your content:
- Share via link - Send to anyone, no account needed
- Export formats - PDF, HTML, Markdown, Smart Copy-to-Clipboard (Pro plan and above)
- Privacy controls - Keep private, share with specific people, or make public
- Embed anywhere - Add to your website, knowledge base, or LMS
- Copy to clipboard - Paste into any platform
Does Glitter AI integrate with other tools?
Yes! Glitter AI works with your existing tools:
Available Now:
- Export to any platform - Use PDF, HTML, or Markdown formats
- Embed anywhere - Add guides to any website or tool that supports embeds
- Copy & paste - Transfer content to any documentation platform
You can export or embed to a variety of platforms:
- Confluence
- Intercom
- Notion
- Zendesk
- And hundreds more!
What export formats do you support?
You can easily export your Glitter guides to a variety of platforms:
- HTML
- Markdown
- Smart Copy-to-Clipboard
Smart Copy-to-Clipboard is a feature that automatically converts dynamic content into static images which makes it easy to copy and paste into any platform.
What's included in the free plan?
Our generous free plan includes:
- 10 guides
- Desktop app and Chrome extension
- Basic editing features
- Share via link
- Perfect for trying Glitter AI
Pro Plan and above add:
- Unlimited guides
- 60 minutes time limit per guide
- Convert videos to guides
- On-device blur / redact for sensitive information
- Advanced exports (PDF, Markdown, HTML, etc.)
- Secure embed guides without making them public
- Advanced screenshot editing
- Priority support
Is my data secure?
Yes. Here's how we keep your data secure:
- SOC 2 Type II compliant - We meet rigorous security standards for data protection and privacy. Request SOC 2 reports and learn more about how we handle privacy and security at our trust center
- Enterprise-grade security - AES-256 encryption at transit and at rest
- Your data stays yours - Not used for AI training or sold to third parties
- Guides are private by default - Only you can access your guides unless you share them
- On-device blurring / redaction - on desktop, so no sensitive data is sent to the cloud
Does Glitter AI use my data to train AI models?
No. Never.
Your data is yours. We never have, and never will, use your content to train AI models. This is a core commitment we make to every customer and is legally binding in our terms.
We also opt out of allowing any third-party AI providers to use customer data for training, and require that all customer data is deleted within 30 days of processing.
Learn more on our AI Security & Privacy page and trust center.
How is Glitter AI different from other documentation tools?
Glitter AI offers several unique capabilities that set it apart:
Magic Article: Automatic Speech-to-Text + AI:
- Transcribes what you say AS you record and includes it in the guide
- AI cleans up your speech, removing filler words and creating professional text
- No need to add text after recording - it's all done automatically (you can edit everything)
Advanced Video-to-Guide Conversion:
- Uses cutting-edge large language models to understand video contents
- Automatically identifies steps, actions, and important information
- Works with any video - screen recordings, meetings, or live footage
Desktop Support on Free Tier:
- Full desktop app included in our free plan (many competitors charge for this)
- Capture ANY application, not just web browsers
- On-device blurring / redaction of sensitive information
Other screen recorders just output videos. Other guide creation tools capture clicks. Glitter AI combines: video (+ clicks and keyboard events), voice narration, and smart AI to create professional documentation - fast.
Who uses Glitter AI?
Thousands of teams across industries:
- IT Departments - Document software procedures and technical processes
- Operations Teams - Create SOPs and standardize workflows
- Customer Success - Build help articles and onboarding guides
- HR Teams - Document employee training and processes
- Educators - Develop course materials and tutorials
- Consultants - Deliver professional documentation to clients
- Anyone who's tired of spending hours on documentation!